13 June 2012

PDX Inc. - Success Story

Written by Martin Borowski, Posted in Success Stories, ComputerTalk

PDX inc Fort Worth story

Download PDX Success Story PDF


PDX Inc., located in Fort Worth, Texas, is a pharmaceutical software vendor. PDX discovered the benefits of unified communications in 2009,when it adopted Microsoft’s Office Communications Server (OCS) 2007 for internal use. For external communication with clients, they relied on their Enterprise Pharmacy System call center, which used an Avaya PBX system. Despite six years of planning and a $100 million investment, PDX was unable to meet the rising demand to expand the level of support it could provide to clients.

Problems with their call center

The PDX call center was plagued by poor service times, a lack of monitoring and reporting, and inability to support email and web chat. The entire organization was under pressure to become tightly integrated and more efficient. PDX’s Avaya system was not supplying the tools they needed to satisfy their changing business requirements.

Unable to meet rising customer service demand - PDX wanted to a communication system that would meet changing business requirements.

Unable to leverage Microsoft Lync - PDX wanted a solution that integrates with Microsoft Lync.

Lacked monitoring and reporting tools - PDX needed metrics on call center staff performance and queues to be able to target areas of improvement.

Limited to voice - PDX wanted to leverage the different communication paths that OCS and Microsoft Lync would bring – voice, email, instant message, and webchat.


ComputerTalk’s ice contact center offered PDX an all-in-one solution that met their new business requirements.

Scalable to meet growing demand - ice contact center allows administrators to add support staff and queues as they are needed.Because it is flexible, highly customizable and user-friendly, ice contact center can meet changing business needs.

Seamless integration with Microsoft Lync - ice contact center integrates cleanly with Microsoft Lync and Microsoft Office tools.

Real-time monitoring and comprehensive reporting tools - ice contact center provides a real-time monitoring tool that provides supervisors with data about support staff,queues, and teams. It also provides a comprehensive reports package with over 100 standard reports. PDX could now analyze trends and make well-informed short-term and long-term decisions.

Supports Unified communications - ice supports communication through different mediums, so clients can communicate with PDX using the method they prefer.


With ice contact center, PDX was able to migrate from OCS to Lync, decommission their Avaya system, and upgrade their existing Customer Relations Management (CRM) software with Microsoft Dynamics CRM. These new tools streamlined and automated PDX processes.

The monitoring, administration, and reporting capabilities within ice gave PDX valuable insight into the contact center activities. This data helped PDX reorganize staffi ng schedules, decrease costs, reduce queue times and open new channels of
communication. Donna Gizbert, Senior Vice President of Client Services, said, “We want to report back metrics that allow us to convince customers that we’re delivering a high level of service. With ComputerTalk’s tools, we are able to do that.”

Quality monitoring of live and recorded calls revealed that clients were highly satisfied with the new system, as they now had the convenience of communicating through voice, webchat, email, and instant messaging.

Even though PDX’s motivation for changing its system was to improve customer service, the company saw another benefit. PDX’s Chief Technology Offi cer Jarrod Johnston anticipated a 3-year return on investment, despite delays in replacing the PBXs with the
new server system.

ice contact center, working in conjunction with Microsoft Lync, delivers contact centers that help businesses grow. This is just one way ComputerTalk can help you meet your business needs. For more information, contact us at 1-800-410-1051.

Download PDX Success Story PDF


About the Author

Martin Borowski

Here's a word about me...

I'm an art director here at ComputerTalk. I'm an expert in User Experience (UX), branding and identity, website planning and development, social media management and search engine optimization . I understand the capabilities and limitations and advantages of online media.

Follow me on twitter at @uxchamp