Call Center Agent Scorecard Templates That Help Improve Performance

Sometimes, a call went fine, other times it didn’t. But either way, there’s no consistent way to break it all down unless you have a framework in place. That’s where you need a reliable call center agent scorecard template.  

It gives you something solid to work with. You’re not just reacting to how something felt. You’ve got criteria. You’ve got structure. The agent knows what’s being measured, and so do you. 

It saves time too. Especially when you’re doing this at scale, one call after another, one agent after another. Without a good template, you end up winging it, and that makes consistent results harder to achieve, and employees more confused.  

Realistically, everyone wants consistency. Agents want to know what’s expected. Managers want to give useful feedback without second-guessing themselves. Scorecards help with that.  

Here’s your guide to building the perfect performance scorecard, with examples you can actually use.  

What Is a Call Center Scorecard Template? 

A call center agent scorecard template is a form you use to review a call or chat and figure out how it went based on actual behaviors. 

Most teams use scorecards to rate things like tone and accuracy, whether the rep followed the process, how they wrapped things up, and whether they resolved the issue. You break it down, point by point. While some organizations prefer to score on a scale from 1-5, others like to go with a simple yes or no framework. What matters is that everyone's using the same lens. 

Templates help avoid “vibe scoring”, where someone listens to a call and just gives it a 75% because it felt okay. That’s not great for coaching, and it usually leads to arguments, as employees might disagree with a score they don’t understand. A clear template turns vague opinions into something people can actually talk about. 

Here’s what a basic performance scorecard might include: 

• The categories (soft skills, product knowledge, process steps, etc.)
• The individual points under each category (“Did the agent confirm the customer’s info?” “Did they summarize next steps?”)
• The scoring method (points, checkmarks, etc.) 

Different people use these for different reasons. Quality Assurance (QA) teams would be the first to come to mind. But also, team leads during one-on-ones, trainers when someone’s fresh out of onboarding, even agents themselves, if you want them to engage in some self-evaluation. 

You don’t need to build a new scorecard from scratch every time. There are plenty of agent evaluation templates and QA scorecard examples out there you can start from. Having those templates to work from also means you’re more likely to end up with more consistent evaluations.  

This is something you can walk through with the agent in a one-on-one session. All you need is a piece of paper or a shared doc and a real conversation. That’s usually enough. 

Sales Agent Scorecard Template 

Ideal for inbound or outbound sales calls, upgrades, renewals, and follow-ups 

Sales calls are different. There’s more pressure. You’re not just helping someone who asked for help, you’re guiding the conversation, looking for a need, and offering something the customer didn’t always know they wanted. That’s harder than it sounds. 

A good performance scorecard for sales reps keeps the focus on conversation quality, not just whether they “closed the deal.” Some calls won’t lead to a sale, and that’s fine. You’re still looking for effort, accuracy, and skill. Things to look at include:  

• Did they build rapport? No fake small talk. Just a normal, human tone that sets the stage. 
• Did they ask the right questions? You can’t sell anything if you don’t know what the customer actually needs. 
• Were the benefits clear? Good agents connect features to outcomes. “This package has XYZ” doesn’t mean much unless the customer understands why that matters. 
• Did they handle objections? Not everyone’s ready to say yes right away. 
• Did they ask for the sale? You’d be surprised how many reps skip this. 

Compliance. Some teams need to confirm legal language, terms, or disclosures. This part’s not optional. 

Basic Sales Scorecard 

 
You can use this for call listening, or even during live shadowing. It works great for team huddles too. If you want to coach a sales rep, this kind of form gives you something solid to talk through without turning it into a checklist. 

Technical Support Scorecard Template 

Ideal for tier 1 or tier 2 product or IT support calls 

Tech support isn’t about selling or making small talk. It’s about getting things working again without confusing the person on the other end. That said, tone still matters. People are usually calling because something broke. That’s stressful. Your agent’s job is to fix it while keeping the customer calm. 

This call center agent scorecard template is aimed at agents handling software issues, login problems, bugs, or step-by-step troubleshooting. Be sure to ask the following: 

• Did the agent understand the issue right away? Or did they guess too soon and go down the wrong path? 
• Was the fix accurate and complete? Not just “restart your computer and call back.” 
• Did they explain what they were doing? Customers don’t want to feel left in the dark. 
• Was the tone steady? You need confidence here, not frustration. 
• Was the problem documented properly? Especially if it needs follow-up or gets passed to another team. 
• Did they follow escalation rules? If it needed to go up a level, did the agent follow the escalation process correctly? 

Basic Tech Support Scorecard 

 
This template is great for QA reviews or even peer coaching. It gives tech teams a simple way to look at call quality without overcomplicating the process. 

QA Monitoring Scorecard Template (Evaluator-Focused) 

Ideal for evaluators, and business leaders. 

If you're doing quality assurance across a team, you need a template that works no matter what kind of call you're listening to. Sales, service, tech support: all of it. This one’s built for QA analysts, supervisors, or team leads who review recordings and give structured feedback. 

The job here is to spot patterns, catch process issues, and support agents with actual coaching, not vague notes like “be clearer.” This kind of contact center quality assurance tool works best when it stays focused on what can be coached, repeated, or corrected. Look at:  

• Call basics. Was the right greeting used? Did the agent ID the customer correctly? 
• Core behaviors. Listening, tone, pacing, empathy. 
• Process and policy. Did the agent stick to internal rules? Did they skip any required steps? 
• Outcome. Was the issue resolved or passed along with the right context? 
• Risk flags. Anything said that could create a compliance or legal problem? 

Depending on your team, you can keep this general or make it more detailed. QA scorecards work best when the criteria are shared with agents, too. Nobody likes surprise scoring. 

Sample QA Scorecard (General Use) 

 
You can add a final section for overall comments, coaching notes, or things to bring up in a one-on-one. Calibration matters too. Make sure multiple reviewers are on the same page so you don’t get wildly different scores for the same kind of call. 

Self-Evaluation Scorecard Template 

Ideal for agents to review their own calls or chats 

Giving agents space to assess their own work helps build ownership. It’s not about grading themselves. It’s about reflecting. Most reps know when a call went sideways. A self-evaluation scorecard gives them a structured way to say so and to notice what they did well. 

You can use this in training, during shadowing, or before coaching sessions. It also helps build trust. You’re not just telling them what happened. They’re telling you. Get agents to look at: 

• What went well? Be specific. A calm tone. A tricky problem handled right. 
• What could have gone better? Maybe they forgot to recap next steps. Maybe they talked too fast. 
• Anything they’d do differently next time? What did they learn from the experience? 
• Was the customer satisfied? Not always easy to tell but trust your gut. 
• How confident did they feel overall? This helps flag coaching needs without making it a big deal. 

Simple Self-Eval Scorecard 

 
You don’t necessarily need numerical scores here. This scorecard can be more of a conversational tool. You can collect a few of these and spot trends. For example, if an agent keeps saying they’re unsure how to explain billing, you’ve got a clear coaching topic. It’s one of the best low-pressure ways to start a performance conversation. 

How to Use These Call Center Agent Scorecard Templates Effectively 

A template’s only helpful if it actually gets used the right way. A bunch of checkboxes in a folder don’t change anything. The real value comes when scorecards become part of regular coaching, not just something you dust off for performance reviews. 

Here’s how to make these templates work without turning them into extra work. 

• Use them regularly: Pick a rhythm. Weekly reviews, monthly coaching, or live monitoring. Whatever works for your team. The goal is consistency, so people know what to expect. 
• Keep things human: This isn’t a math test. Leave room for human judgment, especially when the situation doesn’t fit neatly into the boxes. A good agent might skip a step for a good reason. Talk about that. Make space for nuance. 
• Score with a purpose: If you’re just scoring to tick off a requirement, skip it. Every time you fill one out, the goal should be to help someone get better, feel seen, or stay aligned with team goals. 
• Use them in one-on-ones: Scorecards are great prompts for coaching conversations. Go over one together. Ask the agent where they think they landed. Let them talk first. 
• Track trends over time: Don’t just look at one call. Over weeks or months, you’ll spot patterns. Maybe someone’s consistently great at empathy but misses policy steps. That gives you something specific to coach. 
• Calibrate with other reviewers: Make sure the team agrees on what “good” looks like. One supervisor shouldn’t give a 90 while another gives a 60 on the same call. Sit down once a month and compare notes.

Scorecards aren’t about catching people out. They’re about giving people a fair shot to succeed and giving managers a way to support them consistently.  

Creating Agent Scorecards that Work 

A call center agent scorecard template won’t fix culture issues or turn a struggling team around overnight. But it’s one of the simplest tools you can use to get everyone on the same page: your agents, team leads, QA team, and leadership. 

Whether you’re using a customer service scorecard, tracking sales calls, or doing contact center quality assurance across the board, the best scorecards are the ones that are specific, focused, and easy to use. 

Plus, remember that numbers are helpful, but they’re just part of the picture. Make space for conversations about the context and story behind each call. If you’re ready to dive deeper into a strategy for improving quality assurance, explore these best practices.  

Alternatively, if you need help finding the right tech to assist you with scoring, evaluating, and monitoring your agents, reach out to ComputerTalk’s demo team.