Have you ever called a manufacturing company to check in on the status of an order, or ask a billing question, only to be greeted by an automated system guiding you through a list of options? If so, you’ve seen an IVR system for manufacturing in action.

Today, customer experience should be a priority for every business – no matter which industry you might serve. But every sector faces its own challenges when it comes to earning and maintaining customer loyalty. Manufacturing companies, for instance, have to deal with high volumes of technical queries, complex omnichannel interactions, and endless repetitive processes.

In 2025, nothing has a bigger impact on any company’s chances of success than their approach to customer experience. Every interaction you have with a customer, whether it’s a sales call or a response to a service request, can make or break your chances of sustainable growth.

Think that call centers are just for managing customer-facing communications? Think again. In today’s fast-paced and ever-evolving business world, your employees need a streamlined and intuitive way to access support, share information, and submit inquiries too. That’s where an internal call center comes in to turbocharge team alignment.

Contact centers are the backbone of customer experience, serving as the first point of contact for resolving issues, answering queries, and building brand loyalty.

On January 22nd, ComputerTalk hosted our latest Slice of ice webinar on iceSurvey, our built-in survey tool designed to capture valuable customer feedback. During this session, our Training & Documentation Specialist, Diane Vasquez, walked attendees through the features, setup, and best practices for using iceSurvey effectively.

IVR (Interactive Voice Response) systems are a common component of most contact centers. When these systems function effectively, they help to enhance customer experiences, enabling streamlined self-service, and ensuring callers reach the right agent or department.